Watch The Video For The Vamps’ New Single, ‘Better’

Fresh from A List rotation at BBC Radio 2, The Vamps have released “Better”, the latest single from their upcoming album Cherry Blossom.
“Better” is a propulsive, electro-tinged pop song about not settling for second best, written by lead singer Brad Simpson with Svante Halldin, Jakob Hazell and Peter Rycroft. You can check out the song’s official video below.

Simpson explains: “Better” is a song set in the context of a relationship, about not settling for less than you feel you deserve. Falling out of love but not forgetting the reason you fell into it and working hard to get back there.

“It has a wider meaning though, the main lyric being “I won’t settle for less than best” is a mantra that can be applied to anyone at any point in their life, whether it is in a relationship or whether it’s fulfilling your personal potential, you should always be striving to be and do the best you can.

“The track leans to a bit more 80’s in the production, but keeps the dirtier drum and guitar sounds that we have across the whole album. It’s so exciting for us to be showing more and more of what Cherry Blossom explores sonically and thematically, this is a band favourite off the album.”

In July of this year The Vamps returned to the music scene with the single “Married In Vegas”, A listed at BBC Radio 2 and a ‘Record of the Week’ for Matt & Mollie on BBC Radio 1. The track heralded a new era for the band, ‘the rebirth of The Vamps’

The Vamps had never really had the chance to be bored before 2020 struck. Since their platinum-selling debut album, Meet The Vamps, crashed into the UK charts at number 2 in 2014, the band have been holding onto a dream-like rush of albums (four in total, including 2017’s chart-topping Night & Day (Night Edition), featuring the Matoma-assisted global smash “All Night”), singles (eight top 40 hits including five top 10s), and world tours (they’re the first band to headline London’s O2 Arena five years in a row).

Having been on the treadmill of album, tour, album-recorded-on-tour, another tour, they fell back into the old routine and wrote half an album quickly 18 months ago. Some proper time off was needed however, so they indulged in that rare thing of space away from the band. Then, last summer, unhappy with the results of those early sessions, they booked some AirBnbs and just hung out and started jamming as the band.

“We ended scrapping all of the first batch of songs and starting again,” the band says. “This time gave us the space to meticulously plan exactly what they wanted the album to be and what they wanted to say. Cherry Blossom was born, a title that is a reflection of the theme of rebirth that runs throughout.

“We’d be lying if we said we didn’t want it to go out into the world and be received positively,” says Simpson of The Vamps’ hopes for the album. “But ultimately we love it so much, and that feeling of self-fulfilment is so exciting. These are songs that really touch on parts of our lives. They mean that little bit more.”

Cherry Blossom is out on October 16 and can be pre-ordered here.