The Weeknd Releases Music Video For New Single, ‘Sacrifice’
The video was directed by the duo Cliqua.
Shortly after releasing his surprise new LP, Dawn FM, The Weeknd has returned with a music video for one of the album tracks, “Sacrifice.”
On the song, Abel Tesfaye sings, “I was born in a city/ Where the winter nights don’t ever sleep/ So this life’s always with me/ The ice inside my veins will never bleed.” The video finds Abel strapped to a massive circular device, interacting with a number of strange figures including a character in a red cloak. The record was produced by The Weeknd, Swedish House Mafia, and Max Martin. The video was directed by the duo Cliqua.
The surprise album release began with a compelling trailer for the project and the reveal of the album cover and track list earlier in the week. The album, deemed a “sonic experience” by The Weeknd, showcases a unique cast of features from Tyler, the Creator, Lil Wayne, Quincy Jones, Oneohtrix Point Never, and Jim Carrey.
As a part of the rollout, The Weeknd appeared in “103.5 Dawn FM”, a live stream experience which aired exclusively on the Amazon Music channel on Twitch and in the Amazon Music app. Exclusive merch for the event—including a limited-edition hoodie, t-shirt, and sweatshirt commemorating the live stream— is available now at amazon.com/theweeknd and in the Amazon Music app. Fans will be able to purchase the merch for the next 48 hours.
Dawn FM is the follow-up to 2020’s After Hours. In the interim, however, Abel Tesfaye has released multiple songs, remixes, collaborations, and videos since then and has also starred in and co-written the forthcoming HBO series The Idol. His new album will be his fifth in addition to three mixtapes released in 2011.
The artist had a busy 2021. Besides kickstarting his “new era”, he released a string of collaborative tracks including his “Save Your Tears” remix with Ariana Grande in April; “You Right” with Doja Cat in June; “Better Believe” alongside Belly and Young Thug in July; “Die For It”, once again with Belly as well as Nas, in August; “Moth To A Flame” with Swedish House Mafia in October; and “One Right Now” with Post Malone in November.
