SiriusXM Is Offering A Virtual Ultra Music Festival Experience
A limited-run channel will feature live DJ sets from artists who were originally scheduled to perform at this year’s festival.
EDM fans who were saddened by Ultra Music Festival’s cancellation will now have an opportunity to groove out to their favourite DJs from the comfort of their own homes, thanks to SiriusXM’s Ultra Virtual Audio Festival.
The limited-run channel will feature exclusive live DJ sets from artists who were originally scheduled to perform at one of EDM’s biggest events, including Afrojack, Gryffin, Armin van Buuren, Major Lazer and many more. The channel will be available from Friday, 20 March at 5:00 pm EDT through Monday, 23 March on SiriusXM’s channel 52.
SiriusXM, which has broadcasted live from the electronic music festival for the past 15 years, will also play sets from artists like The Chainsmokers, Marshmello with special guest Roddy Ricch and Zedd, all captured at previous Ultra Music Festivals.
Starting 3/20, UMF Radio (Ch. 52) will broadcast SiriusXM’s Ultra Virtual Audio Festival featuring exclusive live DJ sets from artists who were originally scheduled to perform at @ultra, including @Afrojack, @arminvanbuuren, and more. Details: https://t.co/2YAeRnfkgn pic.twitter.com/xakYcDLpjc
— SiriusXM (@SIRIUSXM) March 16, 2020
In a press statement issued earlier today, President and Chief Content Officer of SiriusXM Scott Greenstein said, “With the postponement of beloved events, necessary changes in people’s everyday life, and need for social distancing, we know our listeners are seeking a sense of community more than ever. To encourage that, we are pleased to be working with Ultra Music Festival to provide our listeners with this virtual audio festival featuring the diverse lineup of artists the UMF delivers year after year, as well as exclusive, fresh, new sets from some of the biggest names in dance music.”
Ultra, which was the first major music festival to be cancelled in the US due to the COVID-19 pandemic, was originally scheduled to take place in Miami, FL from 20 March – 22 March. From there, cancellation or postponement announcements quickly followed from events like Austin’s SXSW Festival, the Coachella Valley Music And Arts Festival and the Stagecoach Festival.
In an effort to connect with their fans during this time of uncertainty, several artists are offering virtual concerts, including Yungblud, who performed a live-streamed show on YouTube earlier today. This weekend’s Love Rocks NYC concert – which benefits God’s Love We Deliver (a local charity which brings medically-tailored meals to those who are too sick to shop or cook for themselves) – streamed performances by The Black Crowes, Warren Haynes, Susan Tedeschi and Derek Trucks, Cyndi Lauper and Leon Bridges, among others, straight from the Beacon Theatre to fans across the world.
For more details on the Ultra Virtual Audio Festival visit SiriusXM.
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