Sigrid Returns With Brand New Single And Video, ‘Mirror’
The video for ‘Mirror’ is a collaboration with director Femke Huurdeman
Last year, while Sigrid was in LA working on the songs that would become the follow-up to 2019’s Sucker Punch, she suddenly had to return home to Norway due to the global pandemic. On her flight, she realized she had the genesis of “Mirror,” the kaleidoscopic new single that is out today on Island Records.
Since arriving onto the world stage in 2017 with “Don’t Kill My Vibe,” the 24-year-old has toured the globe, amassed over 1.2 billion streams and sold 1 million album units, laying the foundation for highly anticipated new music. “Mirror” was written for early evening festival slots that have become Sigrid’s definitive stage, and the thousands of fans who will “feel the bass in their chest” says Sigrid, adding, “I walk into the studio and know I want to make a big chorus!” “Mirror is a track evocative of Sigrid’s calling card of zooming in on the personal whilst speaking to the universal: “I love who I see, looking at me in the Mirror.”
“Mirror” was finished in Denmark―having begun the song with longtime collaborator Emily Warren―alongside songwriters who found themselves in a similar position to Sigrid, returning to Scandinavia from Los Angeles during the onset of the pandemic. Veteran songwriter Caroline Ailin (Dua Lipa, Julia Michaels) and producer Sly (Jonas Brothers, Dua Lipa) worked with Sigrid on finishing the song, which began, like all of Sigrid’s songs, at the piano.
“I’m not an artist without being in the studio, writing, and I’m not a writer without being on stage”. The studio has always been the pop star’s safe space, but the pandemic meant the studio became symbolic, and the stage became a desired goal: getting back to her fans, to showcase her new work, “Mirror.”
The video for “Mirror” is a collaboration with director Femke Huurdeman and represents self-love in the aftermath of a relationship. In Sigrid’s own words: “We wanted to explore how conflicting it can feel to have different sides of yourself competing against each other, and not working together. And as I can’t stand still whilst singing, there’s a lot of dancing, running, driving―you can tell I had a great time on the shoot :).”
