Republic Records Wins 2021 Clio Music Award for The Weeknd’s ‘After Hours’ Campaign
The Clios recognize excellence in creative work for the marketing or promotion of an artist, label, music brand, product or service.
Republic Records won the 2021 Clio Music Award for best integrated campaign for its album campaign for The Weeknd’s After Hours. Republic also won label of the year at the inaugural Clio Music of the Year Awards.
Clio Music Awards recognize excellence in creative work for the marketing or promotion of an artist, label, music brand, product or service, as well as the use of music in advertising. Five Clio juries reviewed submissions across 26 mediums and awarded 10 Grand Clio Music trophies as well as an array of gold, silver and bronze statues for a total of 240 awards.
This year, for the first time, they also presented Clio Music of the Year Awards. Winners were those scoring the most “statue points” for entries submitted across all medium types. In addition to Republic Records’ award, Sony Music Publishing took music publisher of the year and Spotify In-House took agency of the year.
“This year our juries evaluated esteemed work that really met the moment during a time of uncertainty and change,” Clio president Nicole Purcell said in a statement. “We received impressive submissions from all around the world, many of which put a spotlight on the power of music to connect, inspire and soothe us – even during difficult times.”
Michael Kauffman, director of Clio Music, added: “The Awards were launched to recognize excellence and the kind of rich work that leaves its mark on the industry for years to come.”
As previously announced, Grammy-winning singer/songwriter Brandi Carlile and the National Independent Venue Association (NIVA) were recipients of 2021 Clio Music Impact Awards. Citi chief marketing officer Carla Hassan presented Carlile with her award. Senate Majority Leader Chuck Schumer (D-N.Y.) presented NIVA with its award.
Founded in 1959 to celebrate creative excellence in advertising, Clio today honors work and talent in a variety of specialized fields including sports, fashion, music, entertainment and health. Clio celebrates creativity via its global ad database Ads of the World and its content platform Muse by Clio.
Clio Music celebrates the power of music to connect consumers and brands around the world. The program was first introduced in 2014.
