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Big Sean Shares Music Video For Gunna-Assisted ‘It Is What It Is’

The track is featured on the Detroit star’s latest album, ‘Better Me Than You.’

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Big Sean - Photo: Zamar Velez (Courtesy of Def Jam Recordings)
Big Sean - Photo: Zamar Velez (Courtesy of Def Jam Recordings)

Big Sean has shared the official music video for “It Is What It Is” featuring Gunna, off his critically acclaimed sixth studio album Better Me Than You (Def Jam Recordings).

Listen to Big Sean’s Better Me Than You now.

Directed by Diego Cruz, the video showcases both Sean and Gunna rapping against various backdrops around Los Angeles.

Christmas Music 2024 Playlist
Christmas Music 2024 Playlist
Christmas Music 2024 Playlist

On the song, the rappers take turn showcasing their finest bars. Sean spits: “Wholе different breed, you know?/ My life a whole different degree, you know?”

Gunna adds: “Jump off the P, I can ball in Detroit like I’m playin’ the Pistons.”

Big Sean - It Is What It Is (feat. Gunna)

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The album, which was released on August 30, features Cash Cobain, DJ Premier, Ellie Goulding, Gunna, Syd, Teyana Taylor, The Alchemist, Thundercat, and many more. It marks his first solo studio project since 2020’s Detroit 2, which has since been certified RIAA platinum.

To celebrate the release, Big Sean also shared a music video for highlight track “Who You Are (Superstar).” The clip stars Amine, Dylan Patel, Jazz Cartier, Mark Phillips, and Taye Diggs.

On Friday, August 30, a conversation with Big Sean at the Grammy Museum brought the rapper to the Clive Davis Theater to discuss the new release, his creative process, and much more.

Big Sean shared his debut album Finally Famous on Kanye West’s G.O.O.D. Music/Def Jam imprint in 2011. Since then, he’s won seven BET Awards and collected 21 multi-platinum, platinum and gold-certified hit singles. Career highlights thus far include “IDFWU,” “Bounce Back,” and the Grammy-nominated “Mercy” feat. Pusha T and 2 Chainz.

In addition to supporting his latest record, Big Sean is also currently in the process of rolling out his first book, Go Higher, which will be released via Simon and Schuster. His work outside of music also includes the Sean Anderson Foundation, a 501(c)3 non-profit organization which assists in the education, health, safety and well-being of school aged youth in underserved communities across the country.

Listen to Big Sean’s Better Me Than You now.

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